Take Your Company to the Top with Facebook Apps

Social media have revolutionized the marketing industry and Facebook is the undisputed king of Social Media. This means Facebook is where the action is at as far as sales and marketing is concerned. Besides just buying ads on Facebook what else can you do?

Well, it is ultimately about getting people to come to your Facebook page, and the best way to do that is to offer one or more apps that users find fun or useful. Then, when they become “fans” you can contact them with regular updates regarding the apps…and your products or services. It’s a pretty slick marketing model when you stop to think about it.

The key to the whole marketing scheme is obviously a top quality, engaging Facebook app. Facebook apps can be written in any of the commonly used programming languages, including PHP, Python, Java or C+, among others.

 

Facebook apps are installed on a canvas page. You create the app on the canvas page by providing a canvas URL with the HTML, JavaScript and CSS that form your app. When a user requests the canvas page, your app is shown in the usual Facebook format.

Needless to say, coming with a “killer app” that everyone will want to download is the toughest part of the whole process. If you are not a programmer, you will need some help at this point. You need a local Facebook apps specialist to help you brainstorm and develop the ideal app. And it doesn’t have to be a game app. Although games are great and very popular, many of the successful business-related apps are offering users an experience or a service (Band Profile, for example). Contest apps that offer users the chance to win prizes are always popular and are a great way to get new “fans.”

Once you’ve got the concept ironed out, if you use an experienced app company, you can rest assured that their programmers will develop a polished, professional app for you. You are off to the races from there. With the notifications function, you can send text messages to any user of your application. This is a great method for reengaging users; you can inform them of events, invites from friends, or even that it is their turn in a game app.